PDP (product detail page) refresh
I collaborated with an e-commerce agency to update the UI of Vita Coco’s Product Detail Pages (PDPs). This involved implementing image swatches to enhance product differentiation and a sticky Add-to-Cart (ATC) button to optimize the user experience during the purchase journey.
Project details
- Rework of PDP UI to match new Figma design
- New variant pickers with image swatch
- Sticky ‘Add to cart’ button