Shopify Store Build
I built the Secret Linen Store Shopify storefront from scratch, then continued to extend it with new sections, merchandising layouts, and theme refinements as the brand evolved.
Challenge
Launch a full Shopify theme for a premium linen brand with a clear merchandising structure, reusable section architecture, and a product experience that could handle complex bed-linen set building beyond a standard variant picker.
Approach
- Built the storefront theme from the ground up from Photoshop comps, including core templates and shared Liquid patterns.
- Built custom sections for content and merchandising layouts used across homepage, collections, and campaign pages.
- Built a custom product form for bed linen sets so shoppers can assemble pillowcases, duvet covers, sheets, and more with per-size quantities in one flow.
- Established reusable snippets and components so later iterations could ship without rebuilding the foundation.
- Extended the theme after launch with section updates, template customizations, and ongoing QA refinements.
Outcome
The brand launched on a purpose-built Shopify theme with a maintainable system for campaigns and merchandising, plus a custom PDP form for complex set-building purchases.
Stack
Shopify Liquid, custom theme architecture, custom product form UX, section and snippet systems, iterative frontend delivery.