Shopify Store Build
I partnered with an agency to launch this Shopify storefront for a luxury silk bedding and homewares range.
Challenge
Build a premium DTC storefront that preserved brand elegance while improving product discoverability and search usability.
Approach
- Implemented custom sections tailored for campaign storytelling and merchandising.
- Customized the Shopify theme to align layout, typography, and interaction details with design direction.
- Built an improved custom search UI to make product discovery quicker across large collections.
Outcome
The launch provided a more polished shopping experience and a flexible section system the team could reuse for seasonal content updates.
Stack
Shopify Liquid, JavaScript, theme section architecture, custom search UI.